Press Releases


ALA produces press releases throughout the year, which are distributed through PR Newswire to major publications. The releases focus on promoting the sale and proper application of quality lighting, ceiling fan and control products to consumers. Members of ALA are encouraged to share these releases on their websites, blogs and across social media platforms. They can also be shared with local media. 

Media Contacts

 

Larry Lauck
Executive Vice President
214.698.9898, ext. 227

 

 

Raelle Bell
Marketing Manager
214.698.9898, ext. 233

 

 

Amy Wommack
Communications Manager
214.698.9898, ext. 223

 

 

2023 Lighting Trends

Jeffrey R Dross | Lighting by Jeffrey

2023 Lighting Trends
Jeffrey R Dross | Lighting by Jeffrey
CLC Credit

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Lighting design is said to be reactive to surrounding shifts and changes. To understand where lighting is headed, we must understand the forces that impact it. This session reviews four areas that make an impression on our living environments and therefore result in new lighting demands. Architecture, Related Home Goods, Socioeconomic Trends and Fashion will be discussed as a way to understand lighting changes and shifting trends. Because of its oversized influence, technological trends will also be reviewed to place a finial on how the industry will control the new lighting products.

 

Jeffrey is an internationally known lighting expert whose in-depth knowledge and capabilities allow him to translate design concepts into functional products that optimize lighting in residential projects. He has helped the design community understand the complexity of new and emerging technologies, providing relatable, easy-to-comprehend explanations. His long career and expertise have made him a “go-to” resource for trade, design and consumer trends journalists, who rely on him for quotes, design knowledge and articles. He is also a creator of fine art and writing for personal enjoyment. Jeff was honored with the American Lighting Association’s 2015 Pillar of the Industry Award.

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