Press Releases


ALA produces press releases throughout the year, which are distributed through PR Newswire to major publications. The releases focus on promoting the sale and proper application of quality lighting, ceiling fan and control products to consumers. Members of ALA are encouraged to share these releases on their websites, blogs and across social media platforms. They can also be shared with local media. 

Media Contacts

 

Larry Lauck
Executive Vice President
214.698.9898, ext. 227

 

 

Raelle Bell
Marketing Manager
214.698.9898, ext. 233

 

 

Amy Wommack
Communications Manager
214.698.9898, ext. 223

 

 

Ahead of the Curve: What’s Next in Lighting?

Mark Lien | Consultant - Augmented Illumination LLC

Ahead of the Curve: What’s Next in Lighting?
Mark Lien | Consultant - Augmented Illumination LLC
CLC Credit

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Technological change has accelerated, and consumers are increasingly confused about the changes.  Your customers should know that you understand where the future of lighting is headed, or they will be reluctant to let you lead them there. Your credibility enhances their trust. 

This session will focus on technologies currently converging with the lighting industry and how these are likely to impact ALA members.  Artificial intelligence, smarter products, 3D printing, quantum computing and more will be common to our lighting community soon.  Decarbonization is changing our energy metrics.  Material transparency labels are identifying carbon generated in production (embodied) and during operation as well as end-of-life strategies for our products.  The health effects of light are still being researched but appear poised to shift our primary lighting criteria from maximizing productivity to improving health.  Autonomous vehicles will change how we light outside.  Lighting is evolving, merging with peripheral industries, changing key players, and offering increased opportunities and risks worth knowing in advance.    Please join us for this journey into the future of residential lighting.


Mark has designed interior and exterior lighting systems for a wide range of applications including residential, municipal, retail, healthcare and both conventional and nuclear power plants. He started his lighting career by managing home centers and a lighting showroom with a staff of fourteen.  Mark has provided lighting education while working, presenting, and teaching across four continents.  He serves on over twenty lighting related committees including ASHRAE, ANSI, IEEE, IUVA, IDA and the IES.  As a part of his work, he monitors over 100 lighting related organizations. Mark is also a columnist for Lighting Design and Application Magazine writing on the changes in our industry and he hosts a podcast on lighting trends and technologies.  He has served on multiple boards and is currently on several executive committees advising various organizations.  Mark ran the educational centers for both Cooper and Hubbell Lighting and was the Director of Government & Industry Relations for OSRAM SYLVANIA before joining the Illuminating Engineering Society and he serves as lighting consultant to the IES today through his company, Augmented Illumination.

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