Raelle Bell was named vice president of marketing in 2023. She has been with ALA since 2014, and previously served as manager of marketing and communications, followed by director of marketing. In her time at ALA, Raelle has led the development of new member programs and benefits, including ALA's podcast, which she co-hosts; the ALA Conference mobile app; new member communications systems; and more. 

Raelle graduated from Trinity University with a Bachelor of Arts in Communications and a Minor in Spanish. Prior to joining ALA, she worked in constituent services for a United States Senator, focusing on immigration and matters related to the U.S. Department of State. 

When she began her career with ALA, Raelle was a lighting novice, but she quickly developed a passion for beautiful, high-quality lighting, and the incredible importance it serves in all our lives. She is passionate about promoting the importance of lighting and retail lighting showrooms to consumers, while also supporting education, networking, communications, and other ALA member benefits. 

Raelle is known for her sarcasm and love for a good conversation. She prides herself on having never met a person with whom she can't find at least one thing over which to connect. When she's not busy trying to create a brighter world for the lighting industry, Raelle can usually be found enjoying the outdoors with her husband in son in the Austin area where she is based.