How to Take Control of Your Recessed Lighting Sales
How to Take Control of Your Recessed Lighting Sales
Description:
The options available to consumers today, when selecting recessed lighting, are as diverse and as complicated as any single segment of the lighting industry. There are almost unlimited selections of aperture size, trim options, light output, color temperature, and tunable lighting variables. And yet, in many markets, the decision of which product to choose is made by the electrical contractor who provides a basic, and often not very sophisticated solution. In this seminar we will discuss the challenges of selling recessed lighting, along with proven strategies for increasing your recessed lighting sales with techniques for enhancing your customer's knowledge and education of the options available.
Learning Objectives:
Participants in this webinar will learn the following:
- What are the challenges is selling recessed lighting?
- How to become more competitive selling recessed lighting.
- How to enhance your customer's education and understanding of the range and options available within the recessed lighting market.
- How to create simple but effective displays that will enhance your recessed lighting sales.
- A quick breakdown of application rules-of-thumb for using and applying high-quality recessed lighting.
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