There are two types of booths at the ALA Conference:
There are a few of these booths, up during most of the conference, usually near the registration area. They are for companies that do not sell lighting, but do sell services that lighting companies use. Software, testing, and marketing companies are typically represented at the commercial booths.
Many lighting companies exhibit their products at these exhibits This year, they will be held on Friday afternoon, October 2. Any ALA member lighting manufacturer is welcome to display their products. There is a booth fee, and your company is also required to send a full delegate to the conference.