Course: Customer Experience Is Your New Competitive Advantage: What Works, What Doesn’t and Why

The greatest source of lost revenue for your business is the prospect you never knew about. They clicked away without buying, drove past without stopping in, or hung up on your voice mail system. Worse yet, you have no idea who they were, or how many there were. So, how do you earn and keep customers when patience is short and alternatives are only a short drive or a click away? In this hard-hitting and entertaining presentation, popular Customer Experience and Marketing expert David Avrin, CSP, will shine a light on the monumental shift in purchasing behavior and expectation, while showing your team everyone’s role in eliminating barriers, engaging prospects and creating Customer Experiences worth sharing. Participants will learn: How to see all the choices available from the customers’ perspective. How stories of lost opportunities at every level reach the masses and why it matters. How missed moments, and maddening policies are contributing to lost sales and negative reviews. And why differentiation trumps competency and connection earns sales. Registration fees for this seminar have been generously underwritten by Lightovation exhibitors and Dallas Market Center.

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