Course

Propel Your Business Forward in 2019 Using Digital Marketing and Social Media Tools

: Leslie Carothers

In this opening keynote presentation you will hear how understanding the capabilities of digital platforms is key to maximizing your ROI from these powerful  tools. On the heels of an overwhelming response to Leslie Carothers’ keynote to open The SMART Center in June 2018, this exclusive pre-show follow-up session highlights proven strategies to maximize your online marketing and social media efforts for business growth. Learn how to develop a strategic plan and to allocate your marketing budget appropriately for your goals, as well as the importance of data for measuring your results and refining your approach accordingly. Following this high-level discussion, Carothers will return to The SMART Center on Wednesday and Thursday for three in-depth sessions covering specific platforms and how to use them most effectively.

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