Conference FAQ

About ALA Conference


The ALA Annual Conference provides the perfect opportunity to network with other lighting professionals, learn best practices, keep up with new technology and new regulations. Packed with informational seminars, interactive panels, networking and socializing, this event brings the residential lighting industry together for a three day working retreat. Specialized topics cover the concerns of manufacturers, retailers, sales reps, designers and associates alike.

Register here.                  

The conference will begin with a welcome reception in the evening on Sunday, Sept. 13. It will conclude the night of Tuesday, Sept. 15. 




The Breakers Palm Beach is located at 1 S County Road, Palm Beach, Florida 33480

Reservations at the Marriott can be made online here, or by calling 561-655-6611. Rooms are available in the ALA group room block. All reservations must be made by Aug. 20, 2020, or before the room block is filled, whichever comes first.



Guest registrations include access to all conference events except the break-out educational seminars and panels. The guest registration is intended for a travel companion who is not in the lighting business, and does not include these specialized lighting sessions. Guests do have access to all keynotes and all meals. (Optionally, you may purchase an a-la-carte ticket to any single event. For instance, many spouses or guests will get individual tickets for the opening night reception and the closing night dinner. The rest of the time, guests are free to explore Phoenix on their own. These individual tickets will be posted as the conference start date approaches.)


Golf Tournament

The tournament will be held Sept. 13 at The Breakers.  As always, we will by playing a four-person scramble format, and there will be continential breakfast, drink tickets, a boxed lunch and prizes.



Please check back soon for airport details. 


Airport Transfers

You can use the following discount codes to reserve a rental car.

Alamo         BY #529118                800-354-2322
Avis            AWD #B608500          800-331-1212
Budget        BCD #Z663400           800-527-0700
Hertz          CPD #089817              800-654-2200 (US)         800-263-0600 (Canada)
National       Disc. #5021601          800-CAR-RENT


This is a no-tie conference. Social events are resort casual and daytime meetings and seminars are business casual.


Refunds and Changes

Registrations are non-refundable. You can always transfer the registration to another attendee without penalty. Send requests to


Still Have Questions? Contact Elizabeth Ware at 800-605-4448 x221, or send her an e-mail at