Available meeting times will be posted soon. Pre-registration required.
Join your peers for a non-compete showroom and manufacturer’s representative networking group. Participants say these are one of the best ways to connect with industry peers facing similar challenges, and the ensuing conservation is helpful and stimulating.
Keynote Presentation - They Buy Your Because
Gerry O’Brion | Brand Strategist, What Brands Know
Learn a framework of innovation and influence that will show you how to become the number one choice in the crowded lighting industry. Create disruptive strategies and messaging to attract your ideal customers and close sales in a competitive, sometimes commoditized, market. Customers BUY YOUR BECAUSE. Gerry’s Power of BECAUSE framework has been used by retailers, manufacturers and distributors to clarify their message, drive referrals and close sales. This presentation is a fun, thought-provoking dialogue that reveals the four critical questions you should be asking to stand out in the sea of sameness. It is packed with strategies and case studies from multiple industries that can be implemented immediately. Gerry has worked on several billion-dollar brands and distilled that experience into a framework that will challenge your thinking about why customers buy and how they make referrals.
Mark McClear | BIOS Lighting
The importance of light to human health and wellbeing is becoming an increasingly popular topic. As technology improves, allowing more control over our exposure to light, it is important for industry professionals to understand how this applies to lighting systems. In this seminar, Mark will explore the science behind how humans see. He will discuss the spectra of human visual systems and the details behind circadian stimulation, including the blue-sky signal we should all get every day. Participants will learn about the VITALS for health lighting and receive an introduction to the BIOS Lighting spectra and bio-dimming controls to show how these can be used to bring the outside in. Mark will also explain how indoor lighting can be designed to strengthen circadian rhythm, enhance productivity, boost mood, increase alertness and promote better sleep.
Work Smarter, Not Harder: Powerful Time Management Strategies to Boost Your “Tech” Productivity
Steve Turner | CEO & Founder, Turner Time Management
What tools and best practices are available to use your time well and get the results that you need to increase sales productivity and efficiency? Steve will share real-world, easy-to-apply tips and tricks on time management and how you can change your habits to improve efficiency. Topics include increasing your personal “tech tools” productivity with your apps, email, calendar, smartphone and more!
Panel Discussion: Positive Business Strategies Going Forward
Rick Seidman | President and CEO, Quoizel, Inc., Goosecreek, SC
Laurie Gross | President, Gross Electric, Toledo, OH
Kris Quackenbush | President, The Carlson Group, Folsom, CA
Moderator - Peter Romaneillo | Owner, Conceptual Lighting, LLC
As the pandemic spread across the U.S and Canada, it forced many companies to reassess their approaches to technology, operations and sales strategies. Industry leader panelists will discuss their successes, lessons learned and plans for what comes next.
Key questions that will be addressed include:
- What are the needs and ramifications of this new reality and how your company pivoted to thrive under new unforeseen conditions?
- What are the trends of new products demands and how to take advantage of continued building material boom?
- What will this mean for the future of remote work?
After the discussion, attendees will participate in round-table discussions on the opportunities and challenges that are most impacting your organizations and the best practices to approach them.
Master Your Online Presence and Run Successful Webinars and Events
Steve Turner | CEO & Founder, Turner Time Management
What are the keys to a successful online presence and webinars? Steve will share real-world, easy-to-apply tips and tricks on time management and how you can change your habits to improve efficiency. Topics include increasing and optimizing your online presence and how to have successful online meetings, presentations and live-streaming events.
Social Selling: Turning Prospects into Customers and Customers into Your Digital Salesforce
It’s not a question of whether or not social media is an effective sales tool. The question is whether or not it’s working for you. Corey’s workshop unpacks the sales process and offers a step-by-step process for winning business on social media. He shares best practices from 10+ years as the owner of a digital agency on how his clients generate leads, build credibility, close the sale and turn happy customers into repeat business and referral partners.
How to Become an Invaluable Resource to Designers
Christina Couvillion | CEO, DaVinci Interiors
Linda Longo | Editorial Director, enLIGHTenment Magazine
Lisa McDennon | Owner, Lisa McDennon Designs
Moderated by Tim Stumm | Creative Director, Z-Lite
Strong partnerships with designers can bring steady, new business to your showroom. But how do you become an invaluable resource and ensure those designers come to you when it’s time to shop lighting with their clients? Join us for this fun and interactive discussion between industry experts who will share personal stories, real-world examples, and the insider scoop on why designers choose to work with certain showrooms. You'll leave knowing how to identify the best designers to fit with your specific showroom and how you can provide exactly what designers are looking for in long-term showroom partners.
Tuesday, Sept. 28 | 12 - 1:30 p.m
This lunch has quickly become one of the most popular events during the ALA conference, as it offers a unique opportunity to network with your peers and discuss leading topics facing the lighting industry today. Topics for this event include a discussion on color and design, supporting women in the lighting industry, and more.
Moderators are needed for all discussion topics. Please contact Katie Grandel at Katie@ALALighting.com if you would like to volunteer as a moderator.
The Changes in Residential Architecture that will Impact Lighting
Jeffrey Dross | Lighting by Jeffrey
In 2000, the typical ceiling height was 8’-0” and homes were lucky to have CAT 5 wiring. In the 20 short years since, we’ve moved to taller ceilings and wireless residences. Architectural and technological changes are driven by homeowner demands. That meant lighting had to change as well, but how that change occurred was obscure. While new home construction was rapidly accelerating prior to 2020, the pandemic altered the way we use our homes. Both of these will factor into how homes will be illuminated going forward. This session will review a wide variety of architectural and technological changes and discuss their impact on lighting, resulting in good solutions for the client and customer.
Digital Marketing Masterclass: Overhaul Your Digital Footprint and Outpace Your Competition
When someone chooses not to do business with you or go with a competitor, they rarely tell you why. More often than not, it’s because of something they see (or don’t see) online. Discover the holes in your digital footprint that may be sabotaging sales and pushing prospects toward your competition.