Press Releases


ALA produces press releases throughout the year, which are distributed through PR Newswire to major publications. The releases focus on promoting the sale and proper application of quality lighting, ceiling fan and control products to consumers. Members of ALA are encouraged to share these releases on their websites, blogs and across social media platforms. They can also be shared with local media. 

Media Contacts

 

Larry Lauck
Executive Vice President
214.698.9898, ext. 227

 

 

Raelle Bell
Marketing Manager
214.698.9898, ext. 233

 

 

Amy Wommack
Communications Manager
214.698.9898, ext. 223

 

 

Hit Reset with a Kitchen Lighting Update

Hit Reset with a Kitchen Lighting Update

Ready for a redo? Many homeowners resolve to kick start a new year by making improvements to themselves as well as their home. When it comes to home renovations, the first place on which most people focus their attention is the kitchen. According to the American Lighting Association (ALA), popular trends in finish-outs and appliances are impacting kitchen lighting choices.

In general, kitchen design is trending toward the contemporary side. Jeff Dross, corporate director, education and industry trends for Kichler Lighting, explains that homeowners with previously traditional taste are looking for more transitional products, while transitional homeowners are moving toward a soft contemporary décor, and many of those with existing soft contemporary furnishings are switching to a more austere contemporary solution.

Countertops Impact Lighting
While granite is still used in entry- and mid-level homes, most highest-end countertops are now quartz-based, particularly with a matte finish, also sometimes called suede, honed or leathered. The matte finish trend alleviates the tricky business of providing adequate illumination in kitchens without causing glare from glossy countertops that have been popular for the past decade.

Dark Appliances Require More Light
The use of black stainless appliances is on the rise, which eliminates unsightly fingerprints, but creates the need for additional light in the surrounding space. “Black stainless has lower reflectance than white or stainless steel appliances, making the room appear darker,” says Dross. “The trend toward more involved backsplash materials makes lighting even more important.”

Taller Ceilings Mean Taller Fixtures
Over the past 15 or so years, ceiling heights have become higher with 9 feet becoming the accepted minimum height. It is now common for North American homes to have ceilings 10 to 12 feet high. That means taller sconces and taller chandeliers are necessary to fill the additional space.

“In addition to taller ceilings, center islands are now substantially bigger than in the past,” says Dross. “That means the tiny, mini-pendants that were all the rage a few years ago are disappearing. Kitchens demand larger, taller pendants.”

Before jumping into a kitchen renovation, it is best to design a lighting plan to make sure your fixtures are the right size and style for your new space. A professional lighting consultant at your local ALA-member showroom can work with you to develop a plan and provide the most-up-to-date lighting styles and technology. To find a list of ALA showrooms, go online to americanlightingassoc.com.

 

Photo by Feiss
 

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