Press Releases


ALA produces press releases throughout the year, which are distributed through PR Newswire to major publications. The releases focus on promoting the sale and proper application of quality lighting, ceiling fan and control products to consumers. Members of ALA are encouraged to share these releases on their websites, blogs and across social media platforms. They can also be shared with local media. 

Media Contacts

 

Larry Lauck
Executive Vice President
214.698.9898, ext. 227

 

 

Raelle Bell
Marketing Manager
214.698.9898, ext. 233

 

 

Amy Wommack
Communications Manager
214.698.9898, ext. 223

 

 

Brighten Up Your New Year with These Lighting Trends

Brighten Up Your New Year with These Lighting Trends

The beginning of a new year is an opportunity for a fresh start for your home. One easy change that will make a big impact is a lighting update. Simply changing a fixture – a chandelier, a few pendants or even just a table lamp – can give a room a whole new look. Whether you are considering a minor update or a major renovation, stay on top of the latest lighting trends with a few tips from the American Lighting Association (ALA).

Mix and Match
Your home is a reflection of your style and personality. Create your own look by bringing in fixtures of various styles and finishes.

“One of today’s popular design trends encourages individuals to create unique lighting designs by mixing and matching their favorite fixtures within the same space,” says Jennifer Kis, director of marketing communications for Progress Lighting. “There is no need to feel limited by fixtures, or even finishes, in one particular collection. Coordinating complementary pieces creates a cohesive feel to the home, while also reinforcing the homeowner’s design style.”

Lighting manufacturers are making it easier for homeowners to select fixtures that work well together by offering collections that feature details and finishes complementary to a range of fixture families.

Bring the Outside In
Look outside for inspiration. Using interior design elements in outdoor spaces has been popular in recent years. Gaining popularity lately is the idea of incorporating exterior fixtures with inside décor.

“We have seen a lot of creative ways designers are using a variety of exterior lanterns inside,” says Kis. “Nature-inspired elements and outdoor wall sconces or hanging lanterns that are traditionally used to enhance curb appeal can also be ideal when incorporated into interior design schemes within the home.”

Pendants are Perfect
For versatility and compatibility, opt for pendants. Available in a seemingly infinite array of shapes, colors, sizes, finishes and materials, pendants are more popular than ever. These adaptable fixtures can be hung in groupings of two, three, four or more, depending on a particular space and need. Pendants can serve as overall, task or ambient lighting, as well as add visual interest and beauty to the overall décor.

For more information and to find a list of local ALA-member lighting showrooms where you can see the latest fixture styles and talk with a professional lighting consultant, go online to americanlightingassoc.com.
 

Photo by Seagull Lighting

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